Reveals new insights about the internet era of hip hop
Combines a range of research methods, including digital humanities, in novel ways
Radically integrates theoretical and conceptual frameworks with diverse case studies
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence
Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.
Contents
Acknowledgements
List of Figures
1 Introduction: Hip Hop and the Internet
2 How Hip Hop Became the Leading Genre in the Digital Streaming Era: Sharing Culture
3 Internet Rap and Generational Tensions in Hip Hop's Soundcloud Era: 'Famous on the Internet'
4 Lofi Hip Hop and Community in YouTube Comments During the COVID-19 Pandemic: Beats to Quarantine to
5 Online Hip Hop Feminism, Rap Music Videos, and Gender in YouTube Comments: Responses to Black Women Rappers
6 Hip Hop and Online Cultural Appropriation Discourse: Trap, Pop, and Race
7 Virtual Hip Hop Concerts in Video Games: One Fortnite only