Vesey, Alyxandra - Extending Play

    Catalogue No: 9780190085636
    The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century

    Product FormatBook
    AuthorVesey, Alyxandra
    £81.00
    Printed on demand, typically dispatched in 3-4 weeks
    Pages260
    Publication Date05 March 2024
    ISBN9780190085636 (0190085631)
    EAN9780190085636

      Positions collaborative music merchandise as emblematic of contemporary popular feminism
    • Identifies brand partnerships' link to music merchandise as an underdiscussed phenomenon within both media and popular music studies
    • Offers case studies highlighting how women of color contributed to the evolution of popular music merchandising approaches

    Using the lens of feminized labor, Extended Play examines how female-identified musical artists use brand partnerships as a mode of artistic expression. This book classifies such promotional work as collaborative merchandise and examines its proliferation in the early twenty-first century.

    Contents

    1. Introduction: Can't Get Enough of Myself: The Feminization of Collaborative Music Merchandise
    2. 1. Mapping the Conditions for Feminized Collaborative Music Merchandise
    3. 2. Capturing Her Essence: Pop Star Fragrance Collections and Post-Feminist Entrepreneurship
    4. 3. Wearing Her Clothes: M.I.A. and the Post-Colonial Feminism of Recycled Fashion
    5. 4. Putting on Her Face: Rihanna and the Popular Feminism of Inclusive Beauty
    6. 5. Following Her Recipe: Patti LaBelle and Black Women's Soul Food Entrepreneurship
    7. 6. Playing Her Guitar: St. Vincent and the Post-Structural Feminism of Instrument Design
    8. Conclusion: Overextended
    9. Bibliography
    10. Index
    9780190085636