I feel like I have an easy job with this one because forget about whatever drivel I come out with here, just look at the grain on it! Tops like this don't come along every day, and we're bowled over by it - the main drawback of this guitar is accidents in the shop as people get so distracted looking at it.
So yeah, it's a pretty one. If you're not familiar with 660s the other thing to note is the neck, which is significantly roomier than the average Ric neck - this is the model to go for if you love the Ric sound but struggle with the playability. The twin vintage voiced toasters sound as good as you'd imagine and it's not overly heavy fpr a solid maple guitar.
But hey, you don't need me to sell it to you, just look at the pictures!
The Model 660 and 660/12 feature a charactered Maple cutaway body based on an innovative design from the 1950's. A Rosewood fingerboard is punctuated beautifully with triangular pearloid inlay markers, while the maple double bound neck and body are solid through and through. Rickenbacker's trademark "checkered" black and white binding set off the body, while white binding graces the neck. The 660 is electronically engineered to the exacting standards of the vintage reissue series, complete with Rickenbacker's own vintage reissue-type pickups.