Ernie Ball is the pioneer of Rock and Roll guitar strings. The Ernie Ball Company was the first to offer rock strings with the creation of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge single strings. Slinkys are the string of choice for many professional artists.
Developed in conjunction with some of the worlds top artists, these unique sets deliver a smooth powerful tone that lasts while other strings have long gone dead. Superb brilliance and strength make Roto's the first choice for the professional.